Mauricio Jemal, productor de Shooters Films
Mauricio Jemal, Shooters Films executive producer, spoke with PRODU during the celebration of the 2014 Cannes Lions Festival in France.”I am glad to be here, it is a great festival and we have many representatives here. I wanted to come to support the Hispanic market and be part of this. I believe that people have to be here. This event also allows us to offer our services,” Jemal said.From the production area of Cannes Lions, a digital trend has been more visible. Jemal said that “I have seen many more activations, simpler things with less budget from where really amazing ideas come out.”He also added: “I would have liked to see the Hispanic market more involved in, they have done very good things, but the important thing is that we have stayed and I am sure that new stronger ideas will come next year.”The Shooters Films producer hopes that Shooters Films continues to evolve for the rest of the year. “We have new directors, the producer is growing and we have very good pieces, including one for the World Cup that is already on air and is for Coors Light, made for the general market, but with Hispanic creativity from Bromley agency”. It is a campaign that required more than 60 people in postproduction to reach the World Cup on time. “We obtained a shocking 60-second commercial,” he said.
